slightly exaggerated travel oregon campaign image
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Discover the Magical Feeling of Oregon

Travel Oregon launches second part of the Only Slightly Exaggerated campaign aimed at attracting visitors to the state’s areas of natural beauty.

The coastal U.S. state of Oregon situated in the Pacific Northwest is reaching out to attract visitors to the area. Using the second part of an animated campaign it shows viewers the diverse landscape, coastline and nature of Oregon.

“The goal of this campaign is to welcome and invite everyone to experience a happier state of being while traveling in Oregon,” said Travel Oregon CEO Todd Davidson. “As people are overwhelmed with the distractions of modern life, experiencing the wonders of Oregon can be the answer for that. Whether that respite is on a beach, in a high desert or under a forest canopy, there are abundant opportunities to unplug and reconnect with yourself and nature here in Oregon.” 

slightly exaggerated travel oregon campaign image
Experience the magic of Oregon

The first part of the Only Slightly Exaggerated animated campaign was released in the spring of 2018 and received over 10 million views.

The new colourful animated journey takes viewers on a visual adventure through the sand dunes, hot springs and natural wildlife of Oregon. It portrays a vibrant yet relaxed feel to the area for everyone to enjoy the diversity in mountainous and coastal landscapes, caves, lakes and outdoor activities.

“Our goal with Only Slightly Exaggerated, both last year and this year, was to visualise the emotional experience of visiting Oregon. By using animation, we were able to capture experiences that go beyond traditional travel films, while also feeling unique to our state,” said Ansel Wallenfang, creative at Wieden+Kennedy, the campaign’s advertising partner.

The short animation also highlights another side of Oregon by showcasing the local culinary delights and wine makers. Four wineries joined together to help the Rouge Valley region after it was affected by the wildfires of Southern Oregon last summer, in turn helping Oregon’s $11.8 billion tourism industry that employs more than 112,000 Oregonians.

Potential visitors to Oregon are invited to sit back, relax and let the animation delight the senses with mystical cloud people, sea creatures and beautiful views.

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