20 suites in New York’s Manhattan have been created to help travellers kickstart their new year resolutions.
To encourage travellers to stick to their new year resolutions for 2020, Booking.com have named 20 ‘Resolution Suites’ in Manhattan that are said to fulfil the requirements of some popular resolutions.
After taking a small, independent online survey late last year Booking.com created the suites and are to offer them for $20.20. Bookings for the suites will be taken from 13th January at midday (EST) for two-night stays from 17th January. The apartments have one or two bedrooms, a kitchen and bathroom.
An assortment of activities and amenities within the suite will assist with many travel and leisure related resolutions including: Be more active, spend quality time with pets, be adventurous, make time to unwind, prioritise family time, learn to dance, study another culture, practice self-care, meet new people, snap the best shot and cook up a storm.
Alternative programmes related to other popular resolutions include: Read more, become financially savvy, recommit to romance, be more stylish, learn to code, turn your passion into a business, be a better host, discover the formula for laughter and volunteer.
The experiences have been launched as part of the company’s creative marketing campaign highlighting that there is a booking for every resolution.
Arjan Dijk, Senior Vice President and Chief Marketing Officer at Booking.com said: “Everyone sets new year resolutions and with Booking.com we want to encourage people to take a trip to help kick-start theirs. Whether the resolution is to spend more time with family and friends, to be more adventurous, learn to salsa dance and everything in between, Booking.com seamlessly connects travellers to memorable experiences and incredible places to stay, at the best value. Our new campaign aims to inspire consumers to kick-start their resolution with a trip, with a little help from Booking.com.”
The company are also set to reward 20 lucky winners with a resolution trip worth $2,200.
Contestants are to post their most inspiring and creative resolution on Instagram or Twitter using #BookMyResolution and #Contest, explaining how travel helps fulfil their resolutions before 10th January.
Recent research by Booking.com has also revealed that from those asked 51% of Americans said that travelling has previously helped them to achieve resolutions, 80% say that they are more inspired during and after travelling. 77% said that they discover more about themselves with 73% saying they discover more about other people. Almost half of the people asked chose to make practical resolutions with fewer saying challenging and even less saying fun. 28% of men claimed their main resolution would be adventurous with 22% of women saying the same.